Established in 2014


In the heart of the contemporary jewelry scene, there's a gem that radiates the spirit of the Southwest — Shoofly505. Established in 2014 by the visionary Joanne Douglas, Shoofly505 has become a beacon of modern elegance fused with the timeless charm of vintage Southwestern and Santa Fe style.

Step back to 2014 when Joanne Douglas embarked on a journey to redefine jewelry design. Drawing inspiration from the rich cultural tapestry of the Southwest and the artistic allure of Santa Fe, Shoofly505 was born. Joanne's passion for blending tradition with contemporary aesthetics set the stage for a jewelry brand that transcends time. At Shoofly505, every piece tells a story—a story of the vast deserts, the spirited sunsets, and the artistic heritage of the Southwest. The jewelry reflects the earthy tones, geometric patterns, and vibrant hues that characterize the region's aesthetic.

It's a celebration of culture, history, and the artistry that defines the Southwestern soul. Behind every piece of Shoofly505 jewelry is a meticulous craftsmanship that speaks volumes. Each gem, bead, and metalwork is carefully chosen and intricately assembled to create a harmonious blend of art and wearability. The commitment to quality ensures that every Shoofly505 creation is not just an accessory but a lasting piece of art. With each piece, Shoofly505 invites you to adorn yourself in the spirit of the Southwest—a timeless journey through tradition and innovation.

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